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12 Oct 2026
6 min read
How we plan a two-day commercial shoot
Alex Rowan
Director
ON THIS PAGE
01
Start with the call sheet
02
Scout twice, shoot once
03
Light for the edit
04
Protect the second day
A two-day shoot looks simple on a schedule. This is how we keep it that way.
Start with the call sheet
Everything on set traces back to the call sheet. Ours fits on one page: who is needed, where, when, and the three shots that must happen that day. If a crew member can’t find their call time in five seconds, the sheet isn’t finished.
We send it the evening before, then walk through it out loud at the morning briefing. Reading it together catches small conflicts — a late permit, a talent change — while they’re still cheap to fix.
“Plan the boring parts so the creative parts can breathe.”
Scout twice, shoot once
On location: the crew checks the frame before the light goes.
Visit each location once to see it, and again at the time of day you’ll shoot. Light, noise and foot traffic change everything. Take phone photos from every planned camera position and share them with the whole crew.
Light for the edit
—
Choose one main light direction per location
—
Shoot the coverage the edit will actually use
—
Match colour temperature across the day
Protect the second day
Give day two the most flexibility. Put the hardest shot early on day one and keep a buffer for anything that slips. If you’d like help planning your own shoot, get in touch.
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